Supporting our fellow females is something that’s near and dear to our hearts, and when you choose products from companies that are run by women, your beauty routine can also help empower them. In addition to showing your allegiance, the demand creates more jobs, which can lead to the beginning of more ladies’ successful careers.
The good news is, it’s easy to lift other women up by supporting their businesses. Often, like in the case of the R.E.M founders, their dreams started with a need to solve a problem. Helping them, in turn, allows them to help others.